Full Funnel Freedom

164. Desire Based Leadership, with Phil Putnam

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Episode notes

Understanding what truly motivates employees is the key to unlocking top performance. While many organizations focus on achieving business goals, the real secret lies in aligning the company’s objectives with the personal aspirations of employees. It’s no longer enough to push for corporate success as the primary driver—employees want to see how their work contributes to their own life goals. Leaders who acknowledge and foster this connection between personal desires and professional roles tap into an intrinsic motivation that can drive exceptional results. By focusing on what employees care about most—their lifestyle, income, and personal growth—leaders can inspire teams to consistently perform at their best.

Phil Putnam, a workshop leader, business strategy consultant, and speaker, has built a career on helping companies maximize performance through human-first strategies. With over two decades of experience working with brands like Adobe, Apple, Bloomberg, and Salesforce, Phil believes that employee motivation is not just about corporate success, but also about aligning personal life goals with work responsibilities. His new book, Desire-Based Leadership, which will be released on October 15, offers a deep dive into how leaders can harness this concept to improve employee satisfaction and performance. Phil was previously featured in episode 146.

Click Here to pre-order Phil's book Desire-Based Leadership

What you'll learn:

  • How can leaders align their company's goals with the personal desires of their employees to drive motivation?
  • What are the long-term business benefits of focusing on employee satisfaction over constant hiring and replacements?
  • How can the LIFE Motivation Discovery Model help leaders better understand and maintain employee motivation?

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