Full Funnel Freedom

118 Winning Over Our Sellers (and Buyers) by Understanding How They Want to Feel with Chantal Cornelius from Appletree Marketing

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Episode notes

Selling and marketing is about emotions. How can you understand your client's desired emotions in order to build stronger relationships and business growth? This week we talk with Chantal Cornelius to gain ideas and insights around building emotional connections, using consistent language, and prioritizing personal health and resilience.

What you'll learn:

  • How emotions affect buyers.
  • What are the five emotional marketing strategies?
  • How do we create emotional connections with our buyers?
  • How do we transition from emotional selling to delivery?
  • What is YOUR stand out marketing strategy?


Free offer for listeners of the Full Funnel Freedom Podcast.

It's incredibly frustrating as sales leaders when our sellers get a deal almost across the finish line, but can't quite push it to the finish, even though they've promised us that it's coming in real soon.

We are offering a Free white paper on Three ways to get those sales across the line.

To get this free, insightful report, visit us at fullfunnelfreedom.com/sputter



Magnetic Marketing: How to Market Your Services as a Coach, Consultant or Trainer - by Chantal Cornelius

One in Ten: How to Survive Your First Ten Years in Business - by Chantal Cornelius

What's YOUR Stand Out Strategy? Take the Test at Chantal's Website