Full Funnel Freedom

137. Why You Should Never Sell Using Pain with the April Fool Marcus Cauchi

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Episode notes

This episode is also available on YouTube: https://youtu.be/rf0Bxlh8diY

Do you want you, or your product or service to be tied to a feeling of pain?  That's a considerable red flag, and our guest, Marcus Cauchi, explains why.  Marcus challenges traditional sales methodologies, advocating for a pain-free discovery process and embracing objections as accelerators in the sales journey. 

What you'll learn:

  • Why buyer safety is critical to your success.
  • Why business values must align with customer needs
  • Why it's time to embrace a more ethical approach to sales.
  • What is the Seller Code, and how you can be part of it.


The Seller Code - thesellercode.org

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress - by Bob Moesta, Greg Engle

Giving Voice to Values: How to Speak Your Mind When You Know What's Right - by Mary C. Gentile

Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships - by Charles H. Green