Full Funnel Freedom

131. Why Winbacks Are the Highest ROI Sales Activity, with Dan Pfister

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Episode notes

When a customer leaves your organization, that doesn't mean it has to be the end of their sales. But winning that business back will need to take a different approach. 

This week we take ideas and insights from Dan Pfister. Dan is the creator of the Winback Process and the founder of Winback Labs. He was also a co-founder at Business Source Group, where he helped generate over 50,000 customers. 

In this Episode you'll learn:

  • Why WinBack campaigns are the highest ROI sales activity you can do.
  • How recovering a lost customer starts with a simple phone call.
  • How fixing small problems may bring your customers back.
  • Why it's a gift when your customers says "We're leaving."

And, if you are having difficulty determining your path to operational excellence, it might be time to give Hamish a call. 


AI is here.  Is your sales team ready?

Technology is changing the way buyers and sellers interact. Clear, concise communication is more important than ever and personalizing that communication will be the difference between winning and losing deals.

Download this guide to learn how to use technology as a weapon.

Not only the words and topics of conversations, but the nuance of how to tailor communications, both written and spoken to match the desires of the buyer.

This guide will discuss:

  • Using AI to Profile the buyer
  • Identify Behavioral Data
  • Target Buyers and Influencers

Get your free whitepaper at Fullfunnelfreedom.com/ai


WinBack Labs

The WinBack Podcast

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, and Cold Calling - by Jeb Blount

Elon Musk - by Walter Isaacson

Is Your Sales Year Already Over - Full Funnel Freedom Podcast Ep 029

Thinking, Fast and Slow - by Daniel Kahneman