Full Funnel Freedom

134. Why Lack of Creativity in Outreach Creates Burnout with Amy Hrehovcik

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Episode notes

The following episode is also available on YouTube: https://youtu.be/ISUTGqwZQOc

Templates, procedures, and playbooks are all great. They help us to develop and maintain a consistent messaging strategy to prospective buyers.  But what happens when micromanage our sellers to follow them to the letter? Burnout.

This week we are taking ideas and insights from Amy Hrehovick.  Amy has over 15 years of experience leading, training, and coaching sales teams in the technology sector. She has championed the movement from legacy sales tactics, opting for methods of prioritizing genuine connection, buyer-centric experiences, and stellar win rates.  She is also the host of the Revenue Real Hotline Podcast.

In this episode, you’ll learn:

  • Why stripping creativity and autonomy out of the sales process will ruin your team.
  • Why today's sales process isn't designed to serve the buyer.
  • Why Demand Creation is different than Demand Fulfillment.
  • Why if you wait until the buyer is in decision mode, you've waited too long.
  • What is "Dark Social"

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Resources:

Hidden Potential: The Science of Achieving Greater Things - by Adam Grant

The Revenue Real Hotline Podcast