Full Funnel Freedom

132. How Ethical Persuasion Works for Leaders and Sellers, with Brian Ahearn

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Episode notes

The following episode is also available on YouTube: https://youtu.be/4peglht5JVk

Persuasion isn't just about changing how people think and feel - it's ultimately about changing their behavior. 

Today's guest is an expert at persuasion, having being one of the dozen people in the world to hold the coveted Cialdini Method Certified Trainer certificate, Brian Ahearn. 

Brian is an international speaker, trainer, and author of several books. He's also the Chief Influence Officer at Influence People, LLC.

In this episode you'll learn:

  • What is Ethical Persuasion?
  • Why Ethical Persuasion isn't the same as Manipulation.
  • Why living up to your word is so critical
  • What is the "Principle of Liking."
  • How you can create a Virtuous Cycle of Influence.

If you find yourself in need of some coaching for yourself, or your team, don't hesitate to give Hamish a call. 



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Influencepeople, LLC

Persuasive Selling for Relationship Driven Insurance Agents - by Brian Ahearn

Influence People: Powerful Everyday Opportunities to Persuade That Are Lasting and Ethical - by Brian Ahearn

The Influencer: Secrets To Success and Happiness - by Brian Ahearn

Influence, New and Expanded: The Psychology of Persuasion - by Robert Cialdini

Hearing God: Developing a Conversational Relationship with God - by Dallas Williard

Brian Ahearn on LinkedIn