Full Funnel Freedom

136. Understand Your Buyer's Self-Interest and They'll Make Time, with Andrew Sossin

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Episode notes

This episode is also available on YouTube: https://youtu.be/CjrxvpkT684

This week, we are taking ideas and insights from Andrew Sossin, the co-founder and CEO of Recovery Unplugged Behavioral Health. So, what can Behavioral Health teach us about how to be better salespeople? It's about understanding our buyer's self-interest. Doctors are incredibly busy and are asked to do so much more than treat patients. By demonstrating how your product or service will make their life easier, you make the process of selling that much more effective.

What you'll learn:

  • How to better equip your sellers to for selling to governments
  • What is the correct follow-up strategy for extremely busy buyers
  • What are some informational items you should be gathering from your buyers
  • How to identify your "Big 5"


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