How I Work

Natasha Pincus on how she created Gotye's Somebody That I Used to Know video clip

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Episode notes

My guest today is Natasha Pincus. Natasha is a Writer and Director who is probably most well known for her very distinctive music videos that she has created for artists including Paul Kelly, Missy Higgins, and Powderfinger. Where you are probably most familiar with her work though is through her video for Gotye’s “Somebody That I Used To Know”, which has been viewed over 1 billion times on YouTube and was awarded the first of Natasha’s back-to-back ARIAs for Best Music Video, and nominated for the MTV award for Best Music Video.

We delve into how the Gotye video clip came to be, including:
  • How Natasha came up with the idea for the clip
  • Why the final video idea was actually her Plan B
  • How you “train” for a 26 hour shoot
  • The record label’s initial reaction to the clip
And a whole lot more.

And we also explore the many quirks about the way Natasha works, including:
  • How Natasha uses the setting of daily goals to maintain motivation
  • How she comes up with her best ideas
  • The part of projects that she finds the most terrifying
  • Her strategy for gaining momentum at the very beginning of projects
  • When and where she comes up with her best ideas
  • The times of day she reserves for creative work versus meetings
  • How Natasha manages to keep the first three hours of her day distraction free.
  • The critical role that Voice Memos play in her work
  • How she uses wardrobe changes to partition her day
  • How she uses repetitive tasks to overcome writer’s block
  • How she builds exercise into her work

You can find Natasha on Twitter @natashapincus, via her website Stark Raving Productions (, and on her Vimeo channel (

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