How I Work

Anything you can imagine: how 1800-GOT-JUNK CEO Brian Scudamore turns visions into reality

Listen on

Episode notes

All entrepreneurs get things wrong; it comes with the territory. But great entrepreneurs love getting things wrong, because it means they’re learning. Brian Scudamore, Founder and CEO of O2E (which includes brands such as 1800-GOT-JUNK and Shack Shine), is no different, and as tough as the pandemic was, he still sees it as an invaluable learning opportunity. 

One of O2E’s iconic practices is its enormous, company-wide “huddle”, in which all employees gather in one giant room for seven minutes every morning to discuss the action plan for the day. Brian loved the huddles, loved seeing everyone together, in one place. So he was worried the company would love a vital bit of magic when they moved to remote work during COVID. 

But then, something brilliant happened - the huddles ended up being even better online. Suddenly, instead of everyone in the room looking at one person amidst a sea of backs, every single person could see every other person’s face on the Zoom screen. 

And Brian realised he’d been wrong - and he was pumped!

Brian shares the other unexpected lessons and surprising wins encountered during the pandemic, as well as his process for turning visions into reality. 

Connect with Brian on Twitter and Linkedin


Get your hands on a copy of Time Wise.

Connect with me on the socials:





If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at

Visit for full show notes from all episodes.

Get in touch at [email protected]


Produced by Inventium

Host: Amantha Imber

Production Support from Deadset Studios

Episode Producer: Liam Riordan

Sound Engineer: Martin Imber