How I Work
The Secret formula behind viral LinkedIn posts and killer sales pages
Published: 24 March 2025 at 19:00 Europe/London
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Episode notes
Ever seen a viral LinkedIn post, a compelling sales page, or a perfectly crafted pitch deck and thought, how did they make this so good? Great content isn’t magic—it follows a formula. And with Gen AI, you can crack that formula wide open.
In this episode, Inventium’s Gen AI expert, Neo Aplin, joins Dr. Amantha Imber to reveal a powerful reverse engineering trick that lets you analyse high-performing content, uncover its key elements, and apply those insights to your own writing.
What You’ll Learn:
- How to use Gen AI as a "content detective" to break down top-performing content
- The reverse engineering trick to extract structure, tone, and key themes from any post, email, or presentation
- Real-world examples of how this method is being used for social media posts, job ads, blog articles, and more
- How to apply this strategy to your own or competitors’ content for better engagement and impact
Want to master Gen AI? Check out Inventium’s Gen AI Productivity System, a self-paced course designed to help you work smarter and reclaim hours every week. Get started at https://inventium.com.au/GenAI/
My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/
Connect with me on the socials:
Linkedin (https://www.linkedin.com/in/amanthaimber)
Instagram (https://www.instagram.com/amanthai)
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe
Visit https://www.amantha.com/podcast for full show notes from all episodes.
Get in touch at amantha@inventium.com.au
Credits:
Host: Amantha Imber
Sound Engineer: Martin Imber
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