Leading with James Ashton
JoJo Maman Bébé
Episode notes
Laura Tenison is the always-on founder and CEO of JoJo Maman Bébé, the children’s clothing, gifts and maternity wear chain which brightens dozens of UK high streets.
The business now stretches to 88 shops, a strong online presence, 900 employees and an annual turnover of £70m.
Laura joins James Ashton to discuss:
The life-changing car accident that led to the foundation of her business in 1993;
Rolling up her sleeves to join her warehouse workers during the Covid-19 pandemic;
The mentorship she received from the Body Shop’s Anita Roddick that informed JoJo’s focus on sustainability;
And the importance of supporting fellow entrepreneurs including through the everywoman platform.
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James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available now