Madroit Podcast
The Website Playbook: Six Essentials for Impact
Published: 5 March 2025 at 11:30 Europe/London
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Episode notes
In this episode of the Madroit podcast, hosts Jordan and Winston cover six essential features to make your business website effective. They emphasize the importance of color, spacing, and content in creating a strong digital presence. They discuss the significance of targeting the right audience, designing clear calls to action, and ensuring a user-friendly flow on your site. Additionally, they highlight the necessity of answering the five Ws (Who, What, Why, Where, When) and maintaining functionality, such as working links and mobile compatibility. The episode concludes with a discussion on the importance of detailed calls to action and addressing customer engagement levels.
Episode #: 36
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00:00 Introduction to Episode Topic
00:18 The Importance of Your Website
00:43 The Big Three: Color, Spacing, and Content
01:33 Target Audience and Emotional Appeal
02:16 Effective Calls to Action
02:44 The Customer Journey and Skimmability
03:24 The Five Ws of Your Website
04:19 Doing the Little Things Well
05:37 Common Website Pitfalls
08:27 Advanced Calls to Action
10:27 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
