Madroit Podcast

Mastering Paid Ads: The 6 Essential Steps

Mastering Paid Ads: The 6 Essential Steps

Madroit Podcast


Published: 26 February 2025 at 11:30 Europe/London

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Episode notes

In this episode, Jordan and Winston dive deep into the world of paid advertising, covering six essential steps to optimize your ad campaigns. Learn how to define clear goals, understand your audience, create engaging content, make compelling offers with strong CTAs, optimize for conversions, and continually test and adjust for the best results. This episode is packed with actionable insights to help you improve your ad performance and drive meaningful outcomes for your business. Tune in and level up your marketing game!


Episode #: 35


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00:00 Introduction to Episode Topic

00:46 Understanding Paid Advertising

01:22 Defining Your Advertising Goals

02:16 Knowing Your Audience

02:39 Creating Scroll-Stopping Content

03:41 Crafting a Compelling Offer and CTA

04:23 Optimizing for Conversions

05:34 Testing and Adjusting Your Campaigns

08:22 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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