Make Things That Matter

Marty Cagan: Moving to the product model

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Episode notes

Marty Cagan joins me for real talk about what it takes to transform into a strong product company.

Topics discussed:

(00:00) The process and challenges in writing a book

(12:27) Real world products need tech for results

(17:28) Deciding on investments, solving problems, and changing processes

(28:11) Understanding disconnects

(36:00) Top leadership support crucial

(40:28) How product coaches help

(44:57) "Being agile" doesn't always mean "doing agile"

(49:52) Handling objections well

(54:45) How it comes together in an organizational operating model

Links & resources mentioned:

Send episode feedback on Twitter @askotzko , or via email

Marty Cagan

LinkedIn, website


• Previous books: INSPIRED, EMPOWERED


Related episodes:

#31 Marty Cagan - Empowering product teams


The Crux

• Good Strategy, Bad Strategy

The Art of Action

Other resources:

Product Management Theater

Product Leadership Theater

• Transformation Theater

• So You Want To Write a Book?

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