The Future of Media, Explained - from Press Gazette

The Atlantic's winning subscription strategy with CEO Nicholas Thompson

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Episode notes

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.

CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.

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