SocialMinds - Social Media Marketing
By SocialChain
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Latest episode
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How to appear in search results as social shapes SEO | Hannah Walker, Reddit
Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit’ to the end of every... -
Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino’s
Every time you order a Domino’s pizza, you’re interfacing with countless data-driven touchpoints – whether it’s suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital... -
How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok
TikTok Shop has taken over everyone’s For You Page in the last 12 months, and that’s in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you’re... -
How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark
For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the retailer’s social evolution - from... -
SOCIAL IN SIX [092]
On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need to know from the world of social, including TikTok Shop’s new feature to get you buying top... -
How Very Media Group Is Redefining Retail Media | Laura Jones, Very Media Group
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping content, data-driven... -
Why Brands Need to Match Creator-Led Challenger Brands | Sunna van Kampen, Tonic Health
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an... -
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends | Nancy Dales, Kopparberg
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’... -
How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor’s of Harrogate
Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what... -
SOCIAL IN SIX [091]
On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn’s new video features for desktop users, and YouTube’s...