SocialMinds - Social Media Marketing
By SocialChain
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Latest episode
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SOCIAL IN SIX [094]
Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: This week, SocialChain strategist Chelsea Noronha joins Mil in the studio to unpack the latest, greatest, and... -
Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever
Platforms change, trends come and go. Brand fundamentals must remain. That’s the opinion of this week’s guest, Kathryn Swallow - worldwide head of Unilever’s deodorants category, previously the global VP for Rexona (Sure) and Dove. Among all of... -
How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal
In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice. John Thornton, Senior creative at Surreal breaks down th… -
SOCIAL IN SIX [093]
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month’s Social in Six updates. This time, that’s an update on TikTok’s ban in the US, which has been extended again; a handful of updates from Meta to... -
How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix
“Have you had your Weetabix?” is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn’t necessarily translating to consumers’ shopping baskets. In this episode, Lorraine Rothwell, head... -
What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone
AI is the hot topic on everyone’s lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This... -
How to appear in search results as social shapes SEO | Hannah Walker, Reddit
Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit’ to the end of every... -
Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino’s
Every time you order a Domino’s pizza, you’re interfacing with countless data-driven touchpoints – whether it’s suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital... -
How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok
TikTok Shop has taken over everyone’s For You Page in the last 12 months, and that’s in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you’re... -
How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark
For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the retailer’s social evolution - from...
