SocialMinds - Social Media Marketing
Why Brands Need to Match Creator-Led Challenger Brands | Sunna van Kampen, Tonic Health
Published: 10 March 2025 at 05:00 Europe/London
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Episode notes
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share.
In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don’t realise they’re doing wrong.
Expect plenty of candour on what real audiences want, and a welcome reality check on how we can all work to improve and compete with our new competitors.
