Tech Powered Luxury
The Brow Queen: In Conversation with Brow Aid Founder Kim O'Sullivan
Published: 25 March 2025 at 08:57 Europe/London
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Welcome to Season 6 of Tech Powered Luxury, brought to you with Azure Communications!
This week on Tech Powered Luxury, we sit down with the Queen of Brows herself, Kim O’Sullivan. With over 14 years at Giorgio Armani, training under industry legends like Pat McGrath, and now expanding her brand globally, Kim has built an empire rooted in expertise, passion, and an obsession with perfect brows.
- Kim fell into the beauty industry at 19 while working at Brown Thomas, where she was hired by Giorgio Armani Cosmetics - marking the start of a 14-year career with the luxury brand.✨
- Training with beauty legends like Pat McGrath and Linda Cantello shaped her philosophy on beauty and service, setting the foundation for her own business. 🤍
Leaving Armani was a bold move driven by her desire for flexibility as a single mother, she took the plunge into entrepreneurship, starting out by renting a chair and building a loyal client base. 💫
Now, she owns Dublin Makeup Academy, has launched BrowAid in over 70 retailers across Ireland, and is expanding internationally. 🌍
With a goal to be the number one go-to brow brand, she’s focused on slow, steady growth, aiming for global reach through big retailers like Sephora and Ulta. 🚀
For quite some time now, Azure has been our go-to provider for all things print and marketing. If you attended our Live from Paris Fashion Week show in September last year, you would have seen our event magazines featuring all of the designers and creatives who played a part in the event and our beautiful invites - all created by Azure Communications - they know how to elevate events and marketing with a luxury and personalised touch.
If you’re looking for top-tier branded collateral, print services, or marketing support, look no further because Azure Communications can take care of all of it.
You can visit them at www.azurecomm.ie or follow them on Instagram at @AzureCommunications.
ABOUT
Season 6 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders.
NEWSLETTER & COMMUNITY REWARDS
Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/
THE TECH POWERED LUXURY TEAM
Producer & Host: Ashley McDonnell
Videography: Ben O’Neill
Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie
Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska
Socials and Newsletter: Laoise O’Connell
Styling: Johanna Dooley
Styling Assistants: Cian Crowe and Alison Murphy
Public Relations: Align Agency
Content Creation: Kinsman & Co
