Tech Powered Luxury

Why Rental is The Future of Fashion with Rachel Hennessy from Happy Days

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Episode notes

This week, we are thrilled to bring you an exclusive interview with Rachel Hennessy, founder of fashion rental Happy Days.

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  • Rachel Hennessy leveraged her experience at KPMG and Google before launching her own fashion rental Happy Days in Ireland. The driving force behind the project? Searching for a solution to replace countless one-time purchases that would eventually go to waste.

  • The starting approach set the grounds for her success: understanding what people around her were looking for, and how to include that in her business. The result is a consumer-centric business model that is translated into different services and experiences.

  • Rental as a business model is nothing new in the industry, but ensuring profitability, let alone long-term business health, is still a tricky balance between operating costs and revenues.

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Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group.

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THE TECH POWERED LUXURY TEAM

Producer & Host: Ashley McDonnell

Partnerships: Cliona Jordan

Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme

Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie

Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska

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Styling Assistants: Cian Crowe and Alison Murphy

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