Tech Powered Luxury

Building Fashion's Favourite Party Wear Brand, Cult Naked, with the Unstoppable Ukrainian Entrepreneur Mary Furtas

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Episode notes

Mary Furtas is the Ukrainian entrepreneur and former fashion photographer behind the fashion-favourite party wear brand: Cult Naked. In this episode of Tech Powered Luxury we hear from Mary about her mission to meet American supermodels at Paris Fashion Week - the ultimate muses of her brand, the Californian girls - in 2018, with a suitcase full of samples, how she connected with Bella Hadid in Hotel Costes and having her collections go viral when worn by Kendall Jenner and Megan Fox.

Mary has persevered throughout the pandemic and the war in Ukraine, continuing to grow her brand into a powerhouse label that focuses on a D2C and influencer-led business. This is truly a masterclass on how to build a fashion brand in the digital age as well as a lesson in entrepreneurship and believing in your mission - both of which Mary embodies every step of the way.

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