Tech Talks
Creative, Photography, and AI: VSCO are Arming Photographers with the Tools to Survive
Published: 29 May 2026 at 09:30 Europe/London
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Episode notes
Generative AI is sparking fear across the creative industry, but VSCO CEO Eric Wittman argues that AI isn't the only threat to photographers, it’s also business acumen.
In this episode, David Savage explores why the average professional photographer lasts just 2 to 3 years, how AI is actually becoming a creator's best thought partner, and the leadership lessons learned from embracing technological transformation rather than fearing it.
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