The Business Men
From MTV to Canned Bloody Mary’ - Will Best’s Bloody Business Venture
Published: 7 April 2026 at 05:00 Europe/London
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Episode notes
Will Best, TV host and co‑founder of the award‑winning canned cocktail brand Bloody Drinks, joins Joel and Ben this week. Will shares how him and best mate Harry found a gap in the market at university, when they couldn't order the perfect Bloody Mary, just like Harry made. This sparked a business idea that grew from kitchen experiments into a rapidly expanding drinks company. He talks through the early chaos of creating a recipe worthy of a ready‑to‑drink can, the realities of launching a challenger brand in a crowded market, and why believing in your product (even when everyone thinks you’re a bit mad) is essential. Funny, honest, and packed with genuinely useful insight—this is one for anyone dreaming of turning a passion into a product.
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