The Indian Music Charts Podcast
By Amit Gurbaxani and Akhila Shankar
The Indian Music Charts Podcast is hosted by music journalist/charts geek Amit Gurbaxani and content marketeer/data nerd Akhila Shankar. On the show, Amit and Akhila use India's music charts as a springboard for a larger discussion on the Indian music business, listener trends and where the industry is heading next. New episodes drop every Tuesday.
Latest episode
-
How does the current I-Pop wave differ from the '90s Indi-pop era?
With Karan Aujla landing both pop and Bollywood hits on the charts this week, we look at how the recent growth of Indian commercial pop music or I-Pop differs from the 1990s Indi-pop era that preceded it. Among the things we discuss is the w… -
Half-Yearly Special: Bollywood's big comeback, Pop pops across languages
We're six months into the year, which means it's time for a look at the trends of 2024 so far. Taking a close look at the songs that reached top ten of Spotify Weekly Top Songs India chart from the start of January to the en… -
What does it take for an international track to crack the Indian charts? ft. Anand Srinivasan
As Sabrina Carpenter's "Espresso" rises into the top 40 this week, marking the highest position for an international English-language track so far this year, we get special guest, Anand Srinivasan, the vice presiden… -
Why are films' OTT releases helping their songs make the charts?
Until recently, a film song would break through on the charts either ahead of or around its parent movie's release in cinemas. These days, like this week's chart topper, tracks are entering and reaching new peaks soon after t… -
How did Malayalam become Indian music's fastest-growing language?
Since Spotify launched in India at the end of February 2019, the listenership of music in Malayalam has grown a whopping 5,300% globally. With tracks from the blockbuster 'Aavesham' dotting the charts, we examine the hows and… -
How do I-Pop labels devise their music streaming strategies?
In a country with over half a dozen international and local music streaming services, marketing a track requires a multi-pronged approach On this week's episode, we speak to the founder of Artiste First, the label behind surprise hit… -
How did Taylor Swift do what no international act has done this year?
In a testament to her current status as the biggest pop star in the world, Taylor Swift's new single "Fortnight" has debuted higher than any other international track has in India so far this year. On this week&… -
Why hasn’t Bollywood been able to reinvent itself?
Bollywood music is back and sitting comfortably in its old spot at the top of the charts. But this year's Hindi film hits exhibit that little has changed in terms of its sound. The segment remains dominated by remixes of recent pop h… -
How can an artist leverage a big hit to land another? ft. Vishnu Iyer
With Sanju Rathod's "Gulabi Sadi" scoring this week's highest new entry, we interview Vishnu Iyer, A&R Manager, Artist Services & Development at Believe India, which has been working the trac… -
How are album marketing strategies changing in the age of the single?
Even in this singles era, albums remain important for both artists and labels. To grab the attention full-length releases need, musicians and their teams have been devising innovative marketing strategies. In this episode, we discuss some re…
