The Reality is Sales Training
Sales Managers & Team Leaders Coaching - How to Raise Sales Standards
Published: 19 May 2026 at 09:00 Europe/London
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Episode notes
We break down why inconsistent sales behaviours create inconsistent results and reputational risk, then share a simple coaching model to raise standards without drama. We also tackle what to do with the “energy vampire” who refuses to change and what this means for anyone aiming for sales leadership.
• defining clear expectations for sales behaviours and performance
• recognising “successful” reps using the wrong methods
• managing fluctuating energy, excuses, and attitude dips
• using the four steps...
• repeating the framework when someone reverts to old habits
• choosing milestones, training, and accompaniment to lock in change
• deciding when the right outcome is helping someone exit
• why strong salespeople often become strong sales leaders
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