The Reality is Sales Training
Sales Managers and Team Leaders - How to Respond to Competitors
Published: 14 April 2026 at 14:00 Europe/London
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Episode notes
We focus on sales managers and team leaders who want a clear way to judge how their sales team stacks up against the market. We share a simple customer experience check that replaces competitor myths with real benchmarks you can coach from.
• a real story of calling a “better” competitor and hearing a weak sales conversation
• why different operating models still compete for the same customers
• running competitor buying tests across the team for fast, comparable insights
• using a uniform report and scoring matrix to benchmark enquiry handling
• finding what competitors do badly and turning it into your differentiator
To find out more about our work and to see what we could do to help your organization, go to realitytraining.com.
Explore resources, insights, and tools tailored to support your team's success and strategic growth at realitytraining.com.
