The Unjaded Podcast with Vickie Dickson
EP 136. How to Market Your Multi-Passionate Business Without Confusing Your Audience
Published: 17 March 2025 at 08:15 Europe/London
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Episode notes
Stop Obsessing Over Labels: Your Clients Don’t Care About Your Tools
If you’ve ever felt the pressure to perfectly define everything you do in one neat little sentence—this episode is for you.
In today’s episode of Unjaded, I share two real-world experiences that might just help you reframe how you think about your business. Whether you’ve spent years gathering different healing modalities or you're struggling to wrap all your skills into one perfect title, it’s time to release the stress and embrace what really matters: the problem you solve and the results you provide.
What You’ll Learn in This Episode:
✨ Why your clients don’t care about your certifications—they care about their transformation
✨ How a local coffee + bike shop (yes, really) made me rethink business branding
✨ Why healers, coaches, and service providers need to stop obsessing over their "tools"
✨ The importance of building trust through your content instead of over-explaining what you do
✨ How to shift your messaging to focus on the problem you solve, not just the services you offer
Let’s Continue the Conversation!
If this resonated with you (or if you're still stuck in the struggle of trying to label everything you do), I’d love to chat!
💌 Send me a DM on Instagram @vickie.dickson and let’s talk about how to simplify your content and marketing. https://www.instagram.com/vickie.dickson/
