How I Work

FrankBody co-founder Jess Hatzis on quitting social media for several months, overcoming her fear of feedback, and getting a sleep divorce.

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Episode notes

My guest today is Jess Hatzis. In 2013, Jess co-founded Frank Body, which six years later has become a $20 million dollar global beauty brand, distributed through retailers like Sephora and Ulta and is sold in 141 countries. Jess was named one of Forbes magazine’s “30 under 30” and was named Woman of the Year by Cosmopolitan in 2017.

Jess’s role at FrankBody now is as the Chief Marketing Officer, and as well as her role at FrankBody, she is also the co-founder of communications agency Willow and Blake.

We cover so many things in this chat, including:
  • How Jess gets into the “voice” of Frank when writing copy for the brand
  • How Jess uses music to help her write
  • Becoming a better delegator
  • Making the transition from being a Maker to a Manager
  • Why Jess used to be scared of feedback
  • The books that have had the biggest impact on her thinking
  • The pros and cons of starting a business with your best friend
  • How Jess approaches difficult conversations
  • How Jess manages her nerves before big events as a self-confessed shy person
  • Jess’s approach to her own social media accounts
  • Going to a health retreat for a digital detox
  • Jess’s approach to managing her inbox
  • How Jess rearranged the apps on her mobile phone
  • How Jess kicked her habit of checking her phone first thing in the morning
  • Strategies Jess has used to conquer insomnia
  • Getting a sleep divorce

You can find Jess at Frank Body and also on Frank's instagram page, and via her communications agency Willow and Blake.

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