Love At First Science
Episode 73 Part 2 - The Business of Wellness – Sustainability, Authenticity & The Power of Rituals with Nicola Elliot
Published: 14 March 2025 at 01:54 Europe/London
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Episode notes
Wellness isn’t just a trend - it’s a way of life. But how do you build a brand that truly makes an impact?
In part two of this inspiring conversation, Nicola Elliott dives deeper into what it really takes to run a purpose-driven business in the wellness space. We cover:
- The behind-the-scenes challenges of making sustainable products (and why it’s not as simple as it sounds!)
- Why Neom became a certified B Corp and what that means for ethical business practices
- The surprising way scent and rituals impact mental well-being
- Nicola’s personal wellness toolkit and the daily habit she swears by for happiness
Plus, we chat about her book The Four Pillars of Wellness and why small, consistent habits are the key to long-term well-being.
About Nicola
Nicola Elliott is the founder of NEOM - a British wellbeing brand which harnesses the powers of 100% natural essential oils to help boost your wellbeing. Nicola is also the author
of The Four Ways to Better Wellbeing.
After spending seven hectic years working a 60-hour week as a journalist in London, Nicola really started to feel the effects of a fast-paced life - poor sleep, increased stress and low energy and mood. It was this that kickstarted her own wellbeing journey and led her to create therapeutic and effective blends using 100% natural essential oils from her own kitchen.
In 2005, NEOM was born. Launching with five aromatherapy candles, they were one of the first on the market to be made with only 100% naturally derived wax and 100% natural essential oils. With an ethos of ‘small steps, big difference’, NEOM is all about the little things we can do throughout our day to help have a big impact on the four main pillars of wellbeing… better sleep, less stress, more energy and a lifted mood.
Since then, NEOM’s product line has grown to now include an impressive collection of home fragrance products including their iconic Wellbeing Pod and reed diffusers as well as bath and body essentials and skincare too - all with an aim to have something for every mood and moment in your day.
Today, Nicola remains at the forefront of the brand as founder overseeing the day-to-day running and creative storytelling to continue NEOM’s mission of supercharging the wellbeing of the world. Keeping her finger very much on the pulse when it comes to education and trends, Nicola loves nothing more than testing and trying the latest wellbeing must-haves. Her approach to wellbeing is refreshingly real and achievable.
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