Love At First Science
Episode 73 - Part 1 - From Burnout to a Wellness Empire with Nicola Elliot
Published: 7 March 2025 at 01:50 Europe/London
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Episode notes
Ever felt like you were burning the candle at both ends- until there was nothing left? That’s exactly how Nicola Elliott, founder of Neom, felt before she took a leap that changed everything.
In this episode, Nicola shares how her high-pressure career as a journalist led her to a breaking point and ultimately sparked the creation of Neom, a brand that blends science and nature to transform wellness. She opens up about:
- The personal wake-up call that made her re-evaluate everything
- How she built Neom from her bathroom, blending essential oils for friends
- Why she focused on candles first and the shocking truth about most candles on the market
- The biggest lessons (and mistakes) she learned while building a wellness empire
If you’ve ever dreamed of turning your passion into a purpose-led business, this episode is packed with wisdom, honesty, and inspiration.
About Nicola
Nicola Elliott is the founder of NEOM - a British wellbeing brand which harnesses the powers of 100% natural essential oils to help boost your wellbeing. Nicola is also the author
of The Four Ways to Better Wellbeing.
After spending seven hectic years working a 60-hour week as a journalist in London, Nicola really started to feel the effects of a fast-paced life - poor sleep, increased stress and low energy and mood. It was this that kickstarted her own wellbeing journey and led her to create therapeutic and effective blends using 100% natural essential oils from her own kitchen.
In 2005, NEOM was born. Launching with five aromatherapy candles, they were one of the first on the market to be made with only 100% naturally derived wax and 100% natural essential oils. With an ethos of ‘small steps, big difference’, NEOM is all about the little things we can do throughout our day to help have a big impact on the four main pillars of wellbeing… better sleep, less stress, more energy and a lifted mood.
Since then, NEOM’s product line has grown to now include an impressive collection of home fragrance products including their iconic Wellbeing Pod and reed diffusers as well as bath and body essentials and skincare too - all with an aim to have something for every mood and moment in your day.
Today, Nicola remains at the forefront of the brand as founder overseeing the day-to-day running and creative storytelling to continue NEOM’s mission of supercharging the wellbeing of the world. Keeping her finger very much on the pulse when it comes to education and trends, Nicola loves nothing more than testing and trying the latest wellbeing must-haves. Her approach to wellbeing is refreshingly real and achievable.
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