Madroit Podcast

The Brand Story Blueprint: Essential B2C Marketing Strategies

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Episode notes

In this episode of the Madroit podcast, Jordan Haynes and Winston Hofer explore the challenges and strategies of B2C marketing. They discuss common pitfalls such as businesses neglecting marketing in busy times and the importance of building a strong brand story. They highlight the necessity of an omni-channel approach and understanding customer journeys. A real-life example of a company shifting from aggressive lead-generation tactics to impactful branding demonstrates the value of connecting with consumers on a deeper level to foster loyalty and repeat business.

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00:00 Introducing the Topic: B2C Marketing

00:24 The Frenemy Relationship Between Marketing and Sales

01:01 Challenges in Small Business Marketing

02:42 The Importance of Branding in Marketing

04:19 Understanding the Buyer Journey

06:54 The Power of Storytelling in Branding

09:33 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 4