Madroit Podcast
Back to Basics: Understanding Marketing Fundamentals
Published: 22 January 2025 at 11:30 Europe/London
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Episode notes
In this episode of the Madroit Podcast, we dive into the essentials of marketing, perfect for beginners or those looking to refresh their knowledge. We discuss what marketing really is, the importance of having a functional website, and the need for a mobile-optimized, accessible online presence. The conversation also covers key social media strategies, the basics of paid advertising, and the role of SEO in driving organic traffic to your site. We highlight the importance of consistency and authenticity in all marketing efforts and discuss emerging trends such as AI tools and video content. Join us for actionable insights to help your business grow.
Episode #: 30
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00:00 Introduction to the Episode Topic
00:37 Who is This Episode For?
00:59 What is Marketing?
01:48 The Importance of a Strong Online Presence
02:11 Website Essentials
03:10 Mobile Optimization and Accessibility
03:58 Social Media Strategy
05:57 Building Authentic Relationships
06:38 Paid Advertising Basics
09:42 Understanding SEO
11:48 Marketing Trends for 2025
12:47 Consistency is Key
13:49 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
