Madroit Podcast

Strategic Marketing: Unleashing the Potential of Paid Ads

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Episode notes

Join Jordan Haynes and Winston Hofer as they dive into the essentials of paid advertising on the Madroit podcast. This episode covers the importance of pay-per-click (PPC) advertising. Learn how PPC can lead to quick wins, sustainable growth, and effective customer acquisition for your business. Tune in for expert insights on creating and measuring successful paid advertising campaigns.

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00:00 Introduction of Episode Topic

00:46 Introduction to Paid Advertising 01:34 Benefits of Paid Ads

01:52 Targeting and Segmentation

02:58 Platforms for Paid Advertising

04:11 Understanding PPC Bidding

04:43 The Importance of Retargeting

06:18 Optimizing Your Campaigns

07:29 Measuring and Adjusting Campaigns

08:53 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast