Packed House Podcast

Carol Deeney - Taking Haggis Global, Building a Franchisable Brand & Lessons in Consistency

Published: 2 November 2024 at 08:00 UTC

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Episode notes

Colm chats to Carol Deeney, owner & operator of Deeney's. The home of Scottish scran and the famous Macbeth (haggis toastie).

Deeney's is now a multinational brand via East London, Tokyo and Phuket. Yes, you read that correctly!

Was it always Carol's plan to take haggis global?

A fascinating journey and great lessons for anyone wondering what the ingredients for a powerhouse hospitality brand are.

Chatting: -> Advertising Industry to Scottish Street Food -> The foundations of building a strong brand -> Having a USP and sticking to it -> Lessons in consistency and simplicity -> Taking Haggis global via Japan & Thailand - lessons learned along the way If you want to chat about anything in the episode, or would like some help making changes to your independent hospitality business, drop Colm & Frankie a DM on Instagram or send an email to [email protected]