Run The Business
Episode 50: Michael Dhulst / Supertri
Published: 12 May 2026 at 00:15 Europe/London
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Episode notes
CEO of Supertri, shares insights on transforming endurance sports, the power of community, and innovative formats that inspire participation. Discover how technology, leadership, and personal stories are shaping the future of triathlon and endurance sports.
Key Topics
- The evolution of endurance sports and Supertri’s role
- The importance of community and storytelling in sports
- Technology's impact on sports participation and experience
- Business development and resilience
Keywords
Running, leadership, trail running, ultra running, running gear, business development, enjoyment, resilience, education, trail running, coaching.
Explore the world of Supertri here https://supertri.com/e/
