Run The Business
Episode 51: Chris Wolhuter / Ass Magic
Published: 19 May 2026 at 00:15 Europe/London
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Episode notes
Entrepreneur and former pro cyclist Chris Wolhuter shares his journey from cycling to running, the story behind his innovative product Ass Magic, and how his athlete mindset influences his business success. Discover insights on product development, marketing strategies, and balancing a global business with family life.
Key Topics
Journey from cycling to running
Story behind Ass Magic product
Product development and iteration
Marketing and branding strategies
Balancing global business and family life
keywords
Entrepreneurship, sports skincare, product development, running, cycling, business growth, leadership, marketing, innovation, South Africa, Europe
Ass Magic Website - https://assmagic.com
Ass Magic on Amazon - https://www.amazon.co.uk/s?k=ass+magic
