The Reality is Sales Training
By Bob Morrell & Jeremy Blake
Welcome to The Reality is Sales Training, the podcast that demystifies sales training and reveals how it drives real business success.
With over 20 years of global sales training experience, Bob Morrell & Jeremy Blake have helped businesses of all sizes transform their sales teams. Whether you’re a sales professional, manager, or business leader, this podcast will challenge your thinking, sharpen your skills, and show you what it really takes to sell more effectively.
What You’ll Learn:
❓ Does sales training really work? (Spoiler: Yes, and we’ll show you why.)
📈 What’s the ROI of great sales training? (Hint: Higher conversions & better results.)
🛑 What sales myths need busting? (We’ll challenge outdated ideas & bad habits.)
🔑 Which sales skills drive success today? (Master the techniques that top performers use.)
From consumer sales to B2B deals, Bob & Jeremy break down the realities of selling, offering practical strategies to help you sell smarter, close better, and stay ahead in the ever-changing world of sales.
🎵 Original music by Charlie Morrell.
🔗 Learn more about Reality Training & how we help businesses sell better: www.realitytraining.com
📣 Enjoying the show? Leave a rating & review - we’d love to hear from you!
🚀 Listen now & take your sales skills to the next level!
Latest episode
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Sales Managers & Team Leaders Coaching - How to Raise Sales Standards
Send us Fan Mail We break down why inconsistent sales behaviours create inconsistent results and reputational risk, then share a simple coaching model to raise standards without drama. We also tackle what to do with the “energy vampire” who refuses t… -
Sales Managers and Team Leaders - How to Respond to Competitors
Send us Fan Mail We focus on sales managers and team leaders who want a clear way to judge how their sales team stacks up against the market. We share a simple customer experience check that replaces competitor myths with real benchmarks you can coac… -
Price Integrity and the Awkwardness of Discounting
Send us Fan Mail We dig into price integrity and why fear-driven discounting can destroy trust faster than any competitor. We show how confident price delivery comes from believing in value, not from hoping the customer does not notice the number. •… -
Sales Follow-Up: The Part Most Salespeople Get Wrong
Send us a text A lot of sales fall apart after a good first conversation. Interest is there, the meeting goes well, and then the follow-up never quite lands. In this episode, Bob and Jeremy talk through what effective sales follow-up looks like. They… -
Explaining VAPs: Selling the Value That Matters to Them
Send us a text When buyers tell you what matters most, do you really use it? In this episode, we explain Valued Added Propositions (VAPs) - how to take what your customer actually tells you and turn it into clear, relevant value that makes them feel … -
Time, Money, and Momentum
Send us a text This episode could literally make you more money! We break down how to convert minutes into money using the Success Six, time blocking, and the three D’s so you finish the day accomplished, not exhausted. Practical steps, simple tools,… -
Resilience in Sales: How to Overcome Tough Months and Bounce Back Stronger
Send us a text Every salesperson faces difficult periods, but your response to these challenges defines your long-term success. This candid exploration of sales resilience provides practical strategies for navigating the inevitable ups and downs of s… -
“Can I Help You?” is Killing Your Sales - Here’s What to Say Instead
Send us a text Still opening with “Can I help you?” or “How are you today?”. It might be doing more harm than good. In this episode of The Reality is Sales Training, Bob and Ann explore why the most common ways to begin a sales conversation often fal… -
Mastering the Close: How to Seal the Deal with Confidence
Send us a text Ever had a sale slip through your fingers just as you thought you had it in the bag? Maybe the customer seemed interested but hesitated at the last moment and you weren’t sure what to say next. Closing can be the trickiest part of a s… -
Who's Really Closing Who? 3 Ways That Customers Close You!
Send us a textEvery call ends in a close – but is it you closing the customer or them closing you with a reason they can’t proceed?In this episode, we explore the subtle tactics buyers use to steer sales conversations, including indifference, strateg…