Ultimate Guide to Partnering®

240 – Exploring the Hyper-Scale Marketplace Shift with F5 and Google Cloud

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Episode notes

Lisa Citron, VP of Global Partner Ecosystem at F5, Joins Ultimate Guide to Partnering®

Thrilled to bring you an exclusive conversation with Lisa Citron, VP of Global Partner Ecosystem at F5, live from the Google Cloud Marketplace event! In this episode, Lisa dives into how F5—a leader in app delivery and security for nearly three decades—has evolved to harness the power of cloud marketplaces and hyperscaler partnerships.

With deep insights into the shifts toward C-suite and board-level conversations, Lisa shares how F5 is tackling critical security concerns, especially around AI and API protection. Her perspectives on adapting to new buying behaviors and scaling securely with cloud partners like Google Cloud are essential for anyone navigating the digital transformation landscape.

Tune in to learn from Lisa’s journey and hear how F5 is leading in the cloud era on The Ultimate Guide to Partnering!


https://youtu.be/17dq53pw85M?si=KSBMLfTh6sIucQnW

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